SHOULD I USE GOOGLE ADS?

Easily the most frequent question that I get asked, is whether or not they (as a company/business/freelancer) should be using Google Ads.  It’s all pretty daunting and confusing, and Google’s attempts at simplifying the platform for smaller introductory users (Adwords Express) has a tendency to target traffic too broadly and spend money on less relevant user searches.  It’s basic, and unfortunately you get what you pay for especially in this case.

GOOGLE ADS:  WHEN TO HIRE AN ACCOUNT MANAGER

Congratulations!  You’ve identified that advertising on Google’s platform could be a game-changer for your business.  You’re managing your ads yourself having learned what you can, and seem to be having some success with it.   At some point if you’re running Google Ads long enough, you’ll consider a scenario in which you hand over the reins to a supposed expert.  The big question here is, when does it make sense to hire someone?

GOOGLE ADS:  HOW TO TELL IF YOUR ACCOUNT MANAGER IS DOING A GOOD JOB

Unfortunately, digital marketing is susceptible to shoddy workmanship and practice.  Google Ads are confusing and overwhelming. Any time that there’s a lack of understanding in an area of need, it creates a market in which suppliers don’t need to provide any real value to justify their rates.  I’ve seen countless clients, colleagues, friends, cross paths with agencies or freelancers that aren’t doing a good job at managing their hard earned advertising money.

Whether you're managing your account on your own, or someone else is managing it for you, I offer open and honest account audits completely free of charge.

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• Sleep well at night knowing that your account manager is doing a good job
• Find out what else you could be doing to improve your return on investment

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